Starbucks Unveils New Logo
Starbucks Corp. debuted a logo Wednesday that brings the iconic green Siren out of the circle and drops the words “Starbucks Coffee”. The Seattle-based coffee chain, commemorating its 40th anniversary this year, said the logo change marks the company’s milestone year and Starbucks’ next chapter in their history. The new logo will rollout beginning in March.
Shultz hinted that Starbucks’ patrons can expect more “evolution starting this Spring” but didn’t offer any details. What do you think? Does it look good? Personally, I prefer the old one but I guess they purposely removed it on purpose to symbolize all their products as one seeing as how there are Starbucks ice cream now and others that they have cooked up.
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This entry was posted on Saturday, January 8th, 2011 at 12:01 am and is filed under food, news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
January 10th, 2011 at 7:04 am
haha.. they change the logo… how about the price? increase? so long I never go there…
but I thing the old one better ya?
January 10th, 2011 at 9:38 am
they look to expand their business to more than just coffee. there are already starbucks ice cream proliferating for quite some time