Anything Goes

Marketing Is Evil

You know why? It is full of lies. Well, mostly. Take the case of airline fares. They advertise prices that those will be the promo rates but once you start booking for one, those hidden fees start appearing from nowhere. Well, unless they set it to no hidden fees then it is all good. But, 90% of the time customers are fooled at the last minute.

Take my own case, but not with airline tickets. I just had my Globe DSL disconnected because I have had it with their pathetic restoration excuse. I switched to PLDT this time and once I started filling up the form, it was that time when I found out that I had to pay installation fees and the DSL modem fee. I remembered that that usually is the case with DSL providers. I just did not think it would be that way with PLDT since Globe waived them. My point anyway, if they really are concerned with their customers, then all fees should also be included in the advertisements. Then again, no one would subscribe right? Since the total cost will be high. That is marketing. Information is incomplete and the minute the customer starts filling up the form to subscribe, there is nothing they can do because they are already there.

Yes, marketing is evil. Does the national consumer act law apply here? Should be. If it does apply, it is pretty useless because since companies do this evil practice in fooling customers by showing incomplete information in their advertisements and bombarding them with hidden fees once customers are stuck with them, the customer feels suing them is expensive, hence customers let them be and the companies get away with it.

Like what you see? Buy me a cup of coffee. I love cappuccinos.

Posted in: business

Tags: evil, marketing

This entry was posted on Sunday, June 14th, 2009 at 7:31 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.