ActiveCampaign is one of the better known options and platforms when it comes to complete CRM and automated solutions for marketing and sales. Before we go deeper into the ActiveCampaign pricing model and understand how it compares to the alternatives to ActiveCampaign, let us first understand why we need a platform like ActiveCampaign to begin with.

• Opportunities Galore: The world has become one large circuit board that is connected by dots and wires known as social media. While the world map would originally have swirling seas, great plains and towering abstract mountains - we now seem to have created a whole new form and structure thanks to the digitization that has not only broken down boundaries but also created a whole new set of geometric waves of communication and information. We are truly in the information age where opportunities are plenty, but so are the challenges! Considering the amount of interactions and signups that happen online, on a minute to minute basis, we can definitely assume that the mountain of big data would be exponential. In order to filter through this big data and make any sense of the information that would serve our business, we need automation. This is because we cannot possibly do all of this on our own or manually with a team spending man hours.
• Data Driven Strategies: As was established above, we have become a generation that is driven by data - and the implications of this are steadily growing. The signs of slowing down do not show and we are ready to continue to get more and more steeped in the data around us. Therefore, it comes as a no surprise that every business needs a data driven system that would power it and empower it. The alternatives to ActiveCampaign come to the fore here thanks to the data that they effortlessly capture before matching each nugget of relevant information with the right task and the right team member. This helps in rolling out campaigns and strategies that are fully aligned with the needs of the core customer so that those needs are articulated while pitching and engaging with the said person. In effect, this turns out to be an automated and efficient process that tends to give back manifolds.
• The Need for Efficiency: Now whether it is seamless and effortless conversions, or teams that collaborate well, or even insights that work towards steering you towards the right path that will lead you straight to your business goals - the ActiveCampaign pricing ensure that you have all the tools in place so that you can achieve all of the above. Efficiency is the main element that is built into such systems and one can see all these elements in the ActiveCampaign pricing as well, thanks to the well spread out efficiency when it comes to email, integrations, landing pages, social media and so much more. We need to have an efficient system backed by proper automation and that is exactly what we get when we sign up for platforms such as these.

Active Campaign Pricing

Now that we have discussed the various elements of the CRM and automation systems, let us understand the Active Campaign pricing and its plans. The very first plan is called Lite and it includes unlimited deliverables for email, newsletters and other such services for $9. When you upgrade to Plus for $49, you get CRM and lead scoring as well as Facebook and related functionalities. Further, once you go ahead and sign up for Professional at $129, things start to get more technical with more intuitive functions and predictive as well as corrective functions with higher attributions. The final plan is Enterprise which is priced at $229 and it offers you a range of custom built options along with all the features from the previous three plans and unlimited users with a dedicated account representative.

Alternatives to ActiveCampaign

Now, as one can see, these plans are on the more expensive side even for such a wide suite of functions. The alternatives to ActiveCampaign can offer you much more for much less. Let us have a look:

EngageBay: This starts with a free plan that offers basic CRM along with other integrations and email marketing for a 1000 contacts. The highest plan goes up to a super affordable $49 that includes unlimited contacts along with a range of services that would touch every integration and platform with seamless lead generation and lead scoring.

Sendinblue: Send in Blue is basically an email marketing setup that allows you to start for free so that you get a taste of a few very limited features. The next jump would be the $1510 Lite Plan and the $3895.5 Premium Plan, for 10,000 emails and 20,000 emails respectively. The Enterprise plan would require a quote since it would be completely customized. As one can see, this is a very expensive platform, indeed.

MailerLite: Mailer Lite has plans that start off with a free plan before you get $10, $15, $30 and $50 plans. These plans ensure that you would be able to send unlimited emails, except for the first free plan that gives you 12,000 emails. Yet, it only offers you email marketing and not much else.

Insightly: This platform begins with the Plus Plan which is for $29 and goes on to the Professional Plan at $49 before moving on to the Enterprise Plan for $99. While this may seem affordable, you get a very small number of users and it does not have a wide range of services and features either.

It can be clearly seen that EngageBay would be one of the best options for you in terms of the number of contacts and the number of deliverables that are offered in super affordable packages and plans. Also, you get a wider range of options and features with EngageBay CRM automation.