Designing Your eCommerce Site
The design of your online store could make it easier or harder to sell your goods. A good design will draw shoppers in and keep them there until they make a purchase. However, a bad design will turn shoppers away regardless of how well your products are priced or how good your customer service is.
Make Navigating Your Store Easy
Customers expect that they will be able to see what they want and buy it quickly. If your store has a disorganized feel to it, customers won’t know where to start looking or where they can find what they need. They may become frustrated and give up before they make a purchase. Make sure that everything is presented in a logical order and is well labeled.
Offer a Logical Selection of Goods
Offering something for sale just to offer it for sale doesn’t make a lot of sense. You need to offer products that fit your niche, are easy to sell or offer a higher profit margin than other products. This is even more important if you are going to ship the goods yourself. You don’t want to spend more on shipping costs than necessary or not be able to ship goods in a timely manner because you can’t find it in your garage or warehouse.
Partner With a Known Brand
Partnering with Yahoo or Amazon makes it easier to sell your goods because people know that they are getting a quality product from a quality retailer. As millions of people shop at those retailers on a daily basis, your customers will know that they can find exactly what they need quickly and at a fair price. In addition, they already know how long it will take to receive their product and how much it will cost to ship. By adding Yahoo! store features, you can keep costs down related to designing your own site.
It is critical that you design your site properly and with your customers in mind. Otherwise, they will decide to go elsewhere with their money. That results in less money and lower profits for your business.
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