Realtime Web User Studies

Realtime web user studies has never been this easy. As technology evolves, so does the capability to make things simple and easy to understand for non-techie users. MouseFlow provides such services that involves mouse tracking, video playback of visitors and attention heatmaps.

You can figure out how intuitive your site feels on the whole and if people find using it natural or forced. So the question is, how? It all lies with a simple javascript code that needs to be installed and then tracking starts. From there, you can record your visitors and watch the videos, see heatmaps of clicks and scroll behaviour, analyze and optimize landing pages and other critical pages as well as increase conversion rates and visitor satisfaction.

MouseFlow’s heatmaps are a curious lot. A heat map is a graphical representation of data where the values taken by a variable in a two-dimensional map are represented as colors. There are many uses for heatmaps such as displaying areas of a web page most frequently scanned by visitors. That is just one of the many possibilities of its uses.

With MouseFlow, such tracking and analysis are easily understood because they are displayed in visual presentations that are easily understandable. Visit the site to find out more about how their tracking can help your site.