PalmPons Snippets Helps Grow Your Business

Palmpons is a budget friendly online discount marketplace with discounts and offers having proven their worth for business owners, generating tons of interest from consumers.

From a business perspective, finding new customers and keeping them can be expensive, time consuming and at times downright frustrating. Many companies struggle to market their goods and services without breaking their budget.

PalmPons addresses this issue. This online marketplace that directs visitors to businesses enabling them to create and showcase their products and services in the form of what PalmPons call snippets.

What are snippets? Snippets are the various bite sized promotional offers found on their site. Businesses can create their own snippets to attract customers, whether it is a discount on gold watches, burgers and fries for half the price or any kind of offer of the seller’s choosing.

So if a user stumbles upon your snippet and purchases it, a small percentage of the earnings goes to Palmpons while you get both the sale and a potential returning customer. No more worries on human resource use no more direct mailings, expensive flyers or hiring social media experts to help you draw in customers.

PalmPons is one hassle free way to let the customers come to you.

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Computer Renaissance

The following is a sponsored review.

Naah, this ain’t about the rise of computers or something. Computer Renaissance is a company that specializes in helping people and computers work together. As a buyer, seller and trader of top quality, reliable new and refurbished computers, they always put together the right system for clients’ specific needs.

If you own a small business in Georgia, or are in need of a personal computer solution for your home, they will be there with service and support before, during and after the sale. That is how active they are in being a part of the community.

They also provide products and services that reduce costs and maximize the return on your investment by offering solutions like a well designed and maintained network system which is a must have for most small businesses. No matter what your line of business is, their team can design a network that does anything you require.

They even offer on site business support. Meaning, they can go to you… business and home. Their on site support includes network design, installation, backup solutions, computer and software setup and specialized computer and server service.

Give this Computer Repairs Kennesaw company a call for anything computer related.

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Building The Business Case For Big Data

Big data certainly holds a lot of promise for many businesses. In fact, it is that promise that has propelled the concept of big data into the peak of its hype now, even while implementation has yet to go into mainstream.

The rise of big data represents a significant paradigm shift from the limitations of conventional Business Intelligence (BI) — “rearview mirror” reports and generally ‘dated’ information — to more current and predictive data analytics that promote insightful decision making. But with so much data from various sources available and with the capability to pull in and analyze these data into relevant information, why aren’t more enterprises turning to big data?

The truth is, for all its potential, many companies are yet to be convinced that an investment in big data platforms, such as Hadoop technology will be worth it.

Turning data into information

Data is good, and more data is even better. But we’re not talking about structured, transactional data stored in formatted company databases here. These days, the more relevant data may come from external sources outside the company — social media channels, microblogging sites, images, search queries, video and audio files, data from mobile devices, and more. This has sent enterprises scrambling to build huge server farms of massive computing power, and mobilized venture capital firms into investing millions of dollars in technologies that can capture and store petabytes upon petabytes of data.

So the fundamental challenge in big data isn’t so much in collecting the volumes of data dispersed over various sources as it is in transforming these data into meaningful information. To drive business forward, key decision makers need to have access to quality data, not the large quantities of it. Now while the problem may seem straightforward, the solution, i.e. big data implementation, is a technical and costly process. But not if you know where to put your resources.

The impact of ‘small data’

Many are under the impression that only enterprise-level companies can leverage big data but this isn’t exactly true. Applying the adage about not trying to boil the ocean, what SMEs can do is harness the power of the ‘small data’. This allows businesses who can’t go all out in building enterprise data warehouses to still tap into big data, without going overboard. For one, you may not need all that data, plus, you may not have enough skills within the organization to make sense of it all.

Starting small means essentially focusing on models which would entail the least amount of investment, would be simplest to deploy, or would bring in ROI and drive profits the fastest. Establish these business objectives at the outset and work backwards from there. If at all possible, use data that is already on hand, and combine this with externally-sourced data sets, but this time targeting specific outcomes.

Say for instance you’ve already identified customer service as an area that has great impact on your P&L. Then it’s time to revisit those call center records to find out who have been put on hold for long, scour social media sites to find out who are talking about their not-so-pleasant encounters with support services, identify what problems were brought to attention, compare records and see how many have stopped being your customers, and finally, plan on what you can do proactively to ensure less fallout and greater client satisfaction.

Measuring big data ROI

Big data payoff can be easier to measure in some industries more than others. When applied to the web and e-commerce for example, results can be in the form of increased visits, longer session lengths, and more sales or clicks. Financial services can also greatly benefit from big data, particularly where high frequency trading and risk calculation of large loan portfolios are concerned. In manufacturing, big data plays a big role in detecting product defects and boosting quality control.

Whatever the industry however, the key to working with big data is knowing the desired outcomes first, and then using technology to achieve these. So while investment in technology is a given, it doesn’t have to be that high if objectives and efforts are streamlined, and considering the availability of open source tools. The other substantial big data investment would go towards getting the skills and talent of trained thinkers who would help identify specific business outcomes, define processes, cherry pick the data sets where the most insightful information can be derived, and facilitate deployment.

It’s true that big data projects can be difficult, and the sheer magnitude of the data can be daunting. But for those who are clear with the value they can derive from it, those who can work out their big data strategy and get it right, the payback can be huge.

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