AttenAlert

AttenAlert is a new reputation monitoring app tool to keep track of sites based on the keyword(s) you specify. You get references to various sites that it finds because it has lots of sources to do the searching. Its concept is a bit like Google Alerts although the limitation here is that you only get alerts based in the Google indexes. AttenAlert provides more features than just email alerts. You can also subscribe to RSS feeds as an alternative to email alerts.

The tool uses the technology of web services. Although the service is not free, billing you at a fixed monthly rate, you can try the service for a 7 day free trial. The user interface is pretty clean and professional. Reading through the reports is very easy to peruse. And, because it is hosted by well known hosting firm Rackspace, you can be assured no downtime will hinder you from access.